Managing Online Reputation During Campaigns

Counter the Slander Public opinion is significantly shaped by the online political environment. Considering the fact that it holds a bad ordeal and is vulnerable to reputational risks, with the platform acting as a policy promotion and constituent engagement for politicians. Smear campaigns are also referred to as ‘asymmetric attacks’. Which, in theory, targets anyone. […]

Health Management for Candidates During Intensive Campaigns

KNOW SAFETY, NO PAIN. NO SAFETY, KNOW PAIN Summer weather in the Philippines is no joke, ask anybody during the time of the year where the heatwaves keep rising, the classes get suspended and some are even forced to work from home. Not only that, but people are also experiencing dizziness, heatstroke, hyperthermia, dehydration, and […]

“Ipaglalaban ko ang kapakanan ng bawat Pilipino sa abot ng aking makakaya” — Bong Go expresses gratitude for strong performance in latest senatorial surveys

Senator Christopher “Bong” Go has expressed profound gratitude to the Filipino people for their continued trust and support after being ranked among the top senatorial candidates in the latest Pulse Asia survey for the 2025 elections. According to the results released by Pulse Asia conducted from September 6 to 13, Go is in the 4th […]

Boosting inclusive economic recovery, Bong Go’s Malasakit Team visits Marilao, Bulacan to help struggling labor sectors

Senator Christopher “Bong” Go, in collaboration with Vice Mayor Jun Bob dela Cruz, brought assistance to displaced workers in Marilao, Bulacan on Thursday, September 26.  “Kailangan nating tulungan ang ating kapwa Pilipino na makabangon. Ang pagtulong sa mga displaced workers ay hindi lang nakakapagpabuti ng kanilang pamumuhay, kundi nakakatulong din sa ekonomiya ng ating komunidad,” […]

Strategic Communication in the Age of Information Overload

We live in a world of information overload. A plethora of information competes for our attention in the media landscape, including press releases, blog entries, social media updates, and news alerts. Now that we live in an information society work and personal life have become more digitally connected — providing numerous sources of information being […]

The Evolution of Political Advertising in the Philippines

The Solution Evolution Navigating the realm of social media and using it as an advertising platform for political campaigns is gaining popularity. Not to mention the rationality and efficiency of delivering a message to potential voters when carrying out an advertising campaign.  Proper management of campaigns that have far-reaching political advertisements are a fruit of […]

Sen. Robin Resolution Condemns Killings of Teduray Tribe Members

Sen. Robinhood “Robin” C. Padilla condemned the continued spate of killing of members of the Teduray tribe in the Bangsamoro Region, following the fatal shooting of Teduray leader and village councilman Elvin Moires last September 17. Padilla filed on Thursday Senate Resolution 1203, where he noted the number of killings in the Teduray tribe is […]

Sen. Robin’s Resolution Salutes Crew of BRP Teresa Magbanua

For enduring harassment and hardships while maintaining the Philippines’ presence in the West Philippine Sea, the crew of the BRP Teresa Magbanua were saluted by Sen. Robinhood “Robin” C. Padilla. In Senate Resolution 1202, Padilla cited the BRP Teresa Magbanua’s crew for their “crucial and immeasurable contribution” to maintaining our sovereignty. “The crucial and immeasurable […]

Bong Go Scrutinizes DSWD’s Validation of Beneficiaries

Senator Christopher “Bong” Go raised concerns during the Senate Committee on Finance deliberations on the Department of Social Welfare and Development’s (DSWD) budget on Monday, September 16, about the accuracy and efficiency of the department’s efforts to validate beneficiaries of their social programs. As one of the Vice Chairs of the Senate Finance Committee, he […]